Fur fashion to fight the fur industry

Every year, one hundred million animals are bred and killed to supply the fashion industry. That's why the International Anti-fur coalition launches UNFUR — a digital fur fashion collection. The complete earnings of the auction will be used to fight the fur industry worldwide.

The five fashion pieces are designed by amazing students at the University of Westminster and digitalized by Hexaware. As we are aware of the NFT's emissions, our collection is minted on the Flow blockchain. Flow blockchain requires just 0.18 gigawatt hours (GWh) of energy.

The UNFUR Digital Fashion Collection

View on Marketplace
  • Blockchain



  • Project Launch

    14 June 2022, Amsterdam


  • Auction Launched

    on Rarible

    14 June 22

FLOW is a fast, decentralized, and developer-friendly blockchain, designed as the foundation for a new generation of games, apps, and the digital assets that power them. It is based on a unique, multi-role architecture, and designed to scale without sharding, allowing for massive improvements in speed and throughput while preserving a developer-friendly, ACID-compliant environment.

MET AMS is Europe's leading metaverse festival taking place in Amsterdam, June 2022. The place to launch, showcase and discuss the UNFUR project Including a panel discussion on the main stage where we dive into involving NGO's with NFT's. The 4-day festival is the first of its kind and will include keynotes, panels, talks and workshops as well as immersive experiences and installations.


    Meet the designers

    The amazingly talented students of the University of Westminster are at the heart of our collection. These second-year students have sacrificed their precious evening hours to bring the collection to life.

    The University of Westminster boasts a rich history and has been providing students with academic excellence, cultural engagement and personal enrichment. The Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry.

    More info here

    Behind every piece of fur

    is a heart that used to beat

    The complete earnings of the UNFUR collection auction will be used by the International Anti-Fur Coalition to fight the fur industry. After the mint, the IAFC will also receive the rightful share for the future resell of the different NFTs.

    The International Anti-Fur Coalition (IAFC) is an Animal Rights (AR) movement focusing on the atrocities of the fur trade. It was founded in 2006. The coalition consists of over 50 Anti-Fur organizations worldwide, that are working together to bring an end to the horror of the fur industry.

    We organize simultaneous “Global days of Action"; e.g.: Demonstrations, Marches, “Information days” and special events are held regularly all over the world.

      Take a peek behind the scene of UNFUR

      Fur fashion to fight the Fur industry

      Fur fashion to fight the Fur industry

      Fur fashion to fight the Fur industry

      Made possible in collaboration with

      FWA of The Day